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Flip through magazines and TV channels this month, and you'll see coily, kinky and curly natural hair models in ads from Banana Republic to Gain detergent, from HomeGoods to Kmart.
Rochelle Ritchie, 29, a reporter for WPTV in West Palm Beach, Fla., made headlines last year when she went natural after years of straightening, braiding, extensions and wigs.EnlargeCloseRochelle Ritchie, 29, a reporter for WPTV in West Palm Beach, Fla., made headlines last year when she went natural after years of straightening, braiding, extensions and wigs.
"Natural hair has been a movement for several years. What we're seeing now is a confirmation that this is a lifestyle that is very important to a lot of women," says Cyntelia Abrams, marketing coordinator for Design Essentials, an Atlanta-based hair-care company that commissioned a 2010 study on the popularity of natural hair.
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